Promote your company as the Contractor of Choice to non-client influential professionals. Make your accountant, lawyer, broker, physician, and banker fully aware of all your services and products. You can also promote your company to association executives, insurance agents, politicians, and even your industry peers. Send your promotional materials to them regularly. Take them on a tour of a completed project. Offer them a discount when they use your product and service. They usually network with other professionals. Ask them for leads. (See Strategy #4) These professionals may not need your services immediately, but eventually they will. By promoting your company to them regularly, these professionals will recommend you to their associates. One additional tip.If you are going to promote yourself to professionals, do so in the most professional manner possible.

Paul Montelongo