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Get Top Dollar

Table of Contents:

1. Welcome and Article Notice
2. Quick Tip to Get Top Dollar
3. Become the Contractor of Choice
4. "Book Ends"

1. Welcome.

Welcome back.  As the year 2000 comes to a close, we take time to reflect on what we have accomplished in the past twelve months and make plans for the year 2001. I hope you all had a successful year. As many of you know, one of my major goals for the year was to get published in trade journals across the country. I am pleased to say that as of this date, 18 regional and national magazines now carry my business articles. These magazines represent over 300,000 readers.

A recent article in Design/Build Magazine outlines specific strategies
for creating partners out of your customers. The idea of customer partnerships is a forward thinking strategy that can yield huge benefits and profits. Whether you are in the construction industry or not, you can apply the strategies I outline in this article in your business.

2. Quick Tip.

Quick question - How do you get Top Dollar for your product or
service in a heavily competitive marketplace?

Answer: It is not easy to command Top Dollar in an intensely competitive marketplace. However, if you will ask your premier customer what makes your company stand apart from the others, you will begin to learn how you can get Top Dollar. Ask them what they consider to be the real value of what you do. Likely, a repeatable theme will rise to the top. It may be anything from responsiveness to creativity to exquisite customer service. When you begin to hear a common theme, take it and run with it. Use it in all of your promotional material, make it a part of your mission statement, and use it in all of your sales dialogue. You will also find that by emphasizing this theme you will attract more customers with a better fit for your services.

3. Become the Contractor of Choice.

Create a Vision

Few things are more powerful for your success than visualizing your success in advance of its fruition. There are four basic steps to creating a vision of your success. 1) Choose the goal. Set your sights on what it is that you want. Use your imagination to picture the thing you want to happen. 2) Clearly see the picture. Include as many details as possible about this thing you want and see it happening in the present tense as though it has already occurred. 3) Focus on it often. Bring your mental picture of success to mind frequently. Meditation and concentration on this thing you want will help make it a reality. It will be as though you have no choice but to accomplish it. 4) Be Positive. Think of it in a positive, reaffirming way. Giving your vision positive energy will strengthen your vision.

4. "Book Ends".

Don't Set Goals (The Old Way) by Wade Cook is a quick read. Want to finish what you have started? This short book is about getting your goals rather than just setting them. Cook gives his formula for success and his view on how to get what you want the old fashioned way. This is a no nonsense book about doing what it takes to get things done. It is worth the investment. Lighthouse Publishing Group, Inc.

December 16, 2000

Paul Montelongo

"America's Construction Industry Motivator"

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